Two Pillars. One Outcome.
Every engagement begins with strategy and ends with revenue.
Executive Marketing Leadership, Installed
A fractional CMO is not a consultant who hands you a deck and walks away. It is not an agency that runs your campaigns and sends a report. It is a senior marketing executive embedded in your organization, accountable to the same outcomes as your leadership team.
AlexanderAvery provides that leadership through two distinct but connected disciplines: Strategy and Growth. Strategy defines where you compete and how you win. Growth builds the infrastructure that turns that strategy into pipeline, revenue, and market share.
Most companies do not lack marketing activity. They lack marketing architecture. The campaigns are running, the budget is moving, but nobody has drawn the line from spend to outcome. That is what a fractional CMO solves, and it is exactly what we install.
Strategy
Before a dollar is spent, the path has to be defined. Strategy is the foundation of every AlexanderAvery engagement. We assess your current market position, audit your competitive landscape, and build a go-to-market plan grounded in data rather than assumptions.
This includes brand positioning, audience segmentation, channel strategy, messaging architecture, and marketing budget allocation. The output is a living strategic framework your team can execute against, not a static deliverable that collects dust.
Strategy is not a phase. It is the operating system your marketing runs on.
Growth
Strategy without execution is a document. Growth is where the plan meets the market. We build the pipeline generation infrastructure, design the conversion architecture, and deploy performance marketing that holds every dollar accountable to revenue.
This includes demand generation, paid media management, marketing automation, CRM integration, lead scoring, conversion rate optimization, and attribution modeling. Every campaign runs against defined KPIs, and every outcome is tracked back to the strategy it serves.
Growth is not an experiment. It is the measurable return on the strategy you built.
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How We Work
Every engagement begins with a diagnostic: a structured assessment of your current marketing operation, competitive position, and revenue objectives. From there, we scope the work, define the milestones, and embed within your team.
We operate as a member of your executive leadership, not as an outside advisor. That means attending your leadership meetings, managing or mentoring your marketing team, holding vendors accountable, and owning the marketing number alongside you.
Engagement structures are flexible. Some clients need a full fractional CMO engagement at 15 to 20 hours per week. Others need a focused strategic sprint. We scope to the outcome, not to the billable hour.
Frequently Asked Questions
A fractional CMO is a senior marketing executive who serves as your Chief Marketing Officer on a part-time or contract basis. You receive the same caliber of strategic leadership as a full-time CMO at a fraction of the annual cost, which typically runs between $275,000 and $375,000 in salary alone. A fractional CMO embeds within your organization, leads your marketing team, and is accountable to your revenue goals.
An agency executes campaigns. A fractional CMO builds the strategy those campaigns serve. Agencies operate outside your organization and optimize for their own deliverables. A fractional CMO operates inside your leadership team and optimizes for your business outcomes. We often work alongside your existing agency relationships, providing the strategic oversight that ensures every dollar of agency spend is aligned to a plan.
Every engagement starts with a diagnostic assessment of your current marketing operation, competitive landscape, and revenue objectives. From there, we build a strategic plan and begin execution. Typical engagements range from 10 to 20 hours per week, with monthly reporting against defined KPIs. Some clients begin with a focused strategic sprint before moving to an ongoing retainer.
AlexanderAvery focuses on three verticals: automotive, home services, and entertainment and lifestyle. This specialization means your fractional CMO arrives with deep industry knowledge from day one, not a learning curve billed to your account.
There is no minimum commitment. Most clients engage on a retainer after the initial diagnostic and strategic planning phase. The average engagement lasts 9 to 18 months, though some clients maintain an ongoing advisory relationship beyond active execution.
Engagement pricing varies based on scope and hours. A fractional CMO typically costs between 30 and 50 percent of what a full-time CMO would cost when accounting for salary, benefits, and equity. We scope every engagement to the outcome, not to a one-size-fits-all rate card. Contact us to discuss your specific needs.