About
The Gap in the Market
The market is not short on marketing agencies. It is not short on consultants. It is short on operators who own the outcome.
Agencies execute campaigns, send reports, and optimize for their own deliverables. Consultants deliver recommendations, hand over a deck, and move on. Both operate from the outside. Neither sits in your leadership meetings. Neither is accountable when the number misses.
AlexanderAvery is neither. We are a fractional CMO practice that embeds senior marketing leadership inside your organization. We do not run your campaigns. We build the strategy your campaigns serve, lead the team that executes them, manage the vendors who support them, and answer for the revenue they produce.
This is not an agency engagement. This is not a consulting project. This is executive marketing leadership with full accountability to your growth objectives.
Leadership
David Miclette
David Miclette is a marketing executive with more than 15 years of experience building and scaling growth across multiple industries.
His career spans the music industry, where he managed independent and major label artists and was involved in the research and development behind hundreds of top 10 singles and RIAA Gold and Platinum albums. It extends through lifestyle and apparel, where he co-founded and scaled a brand to over 100,000 followers, licensed that brand to Nike, and worked directly with combat sports organizations including UFC, Bellator, and Strikeforce. He built and led a 40-person integrated digital and creative agency spanning paid media, SEO, content, creative, web development, analytics, and film production, serving more than 100 growth-focused companies over a 10-year span. In home services, he has operated as Director of Marketing and Technology and VP of Brand and Strategy, and drove a client from $3 million to $50 million in annual recurring revenue in 36 months. In automotive, he has worked across Tier 1, Tier 2, and Tier 3 with OEM brands including Mazda, Ford, Honda, Subaru, Alfa Romeo, Maserati, and Rivian, and has directed broadcast campaigns including Super Bowl creative.
Across these industries, Miclette has managed more than $20 million in annual media budgets with full P&L accountability, built proprietary attribution systems connecting DSP, DMP, and CRM data, supported three successful M&A exits, and consulted with private equity groups entering new verticals.
He holds a B.S. in Business Administration with a concentration in Business Management and Entrepreneurship from the College of Saint Rose, with minors in Music Industry and Religious Studies. He holds certifications and completed training programs through Google, Meta, LinkedIn, The Trade Desk, DV360, HubSpot, Salesforce, Asana, VinSolutions, and Sprout Social.
Miclette has spoken at industry conferences, seminars, and workshops, and has been featured or referenced in the Albany Business Review, Times Union, Billboard Magazine, PCT Magazine, PMP Magazine, and PestWorld. His thought leadership is published through the CMO Playbook at davidmiclette.com/insights.
Sarah Miclette
Sarah Miclette brings management experience from leading sales-driven organizations to AlexanderAvery’s operations. As Managing Partner, she oversees business operations, financial management, and organizational infrastructure, ensuring the firm delivers with the same operational discipline it installs in its clients.
Her background in team management and operational leadership provides the foundation that keeps AlexanderAvery running with the same discipline the firm brings to its clients.
How We Work
AlexanderAvery operates across three specialized verticals: automotive, home services, and entertainment and lifestyle. This focus is intentional. Specialization allows us to arrive with deep industry knowledge from day one rather than billing a learning curve.
Every engagement begins with a structured diagnostic. We assess the current state of the marketing operation, identify the gaps, and build a strategic framework before a dollar of execution spend is deployed. From there, we embed within the client’s team, attend leadership meetings, manage or mentor the marketing function, hold vendors accountable, and operate with the same urgency and ownership as a full-time executive.
We are not a firm that scales by adding headcount. We scale by going deep with the clients we serve. The partners who lead the diagnostic are the same partners who lead the engagement. There is no handoff to a junior team.
Recognition and Thought Leadership
AlexanderAvery’s perspective on marketing leadership is informed by more than client work. David Miclette has spoken at industry conferences, seminars, and workshops across the home services, automotive, and marketing technology sectors. His work has been featured or referenced in Billboard Magazine, the Albany Business Review, Times Union, PCT Magazine, PMP Magazine, and at PestWorld.
The firm’s thought leadership is published through the CMO Playbook, a content series covering marketing strategy, audience development, attribution, and leadership for growth-minded executives. The CMO Playbook is available at davidmiclette.com/insights and distributed through @TheCMOPlaybook across social platforms.